Zu Gast in Wien: John Hegarty

Die Klasse für Ideen der Universität für angewandte Kunst Wien und Univ.-Prof. Matthias Spaetgens laden Sie herzlich zum Vortrag von Sir John Hegarty ein.

Sir John Hegarty „Marketing isn’t working“

John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi’s, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker. He was a founding partner of Saatchi and Saatchi in 1970. He co-founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai and Los Angeles. John’s creative awards are numerous. He has been given the D&AD President’s Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. John was awarded a Knighthood in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John has written two books: ‘Hegarty on Advertising – Turning Intelligence into Magic’ and „Hegarty on Creativity – there are no rules“. In 2022 John co-founded The Business of Creativity, which aims to unlock creative potential through inspiring, distinctive and entertaining products.

Plakat: Paul Neuburger, Fotos: Peter Kikl