Health Pilgrims

Health Pilgrims is a concierge service for medical tourism in Ukraine for which I have developed naming, communication strategy and copies.
In naming I put the such philosophy: Health — a healthy body makes a healthy spirit. Pilgrims — are the travelers to distant countries, seekers of sacred places of inspiration and a new experience.
Health Pilgrims — are the people who have found health spots in Ukraine for their clients. The foundation of the identity was the logo detail — Star, with which we connected Health and Pilgrims.
One of the goals was also to tell more about Ukraine. What will you lose if you don’t become a part?