The rocket of Project Lamarr – referred to as Hedy – is bi-liquid propelled, with ethanol as fuel and liquid oxygen as oxidiser. Thanks to its increased efficiency compared to nitrous oxide, the rocket can reach an altitude of not 3, but 9 kilometres. Hedy reaches a velocity of up to Mach 2, which is twice the speed of sound.In order to properly present the project and its mission both internally and externally, a corporate design and a communication strategy were developed. Some aspects – such as the typography used or the channels of communication – are the result of being part of the TU Wien Space Team, but most decisions were made with the project itself in mind.