Typographic design combines precise observation with creative thinking, leading designers to consciously refine their own approach and methodology in the design process. Lisa Schultz’s course focuses on the development of new interpretations of the “reading typeface” genre—typefaces designed for extended reading and analyzed for readability, rhythm, and expressiveness.
Designing typefaces involves looking closely, identifying formal characteristics, and understanding their effects in order to make design decisions based on that understanding. The projects presented here document this process—they are conceptual works that offer insights into different approaches, ways of thinking, and aesthetic positions.
For inquiries regarding the use or licensing of the typefaces, please contact the respective designer directly.