Michael Conrad

Michael Conrad began his advertising career in 1968. He worked as a copywriter at Young & Rubicam Frankfurt, as a copywriter and creative director at Ogilvy & Mather Frankfurt, became a partner in the newly founded TBWA Frankfurt in 1972, and in 1975 became a partner at Lürzer, Conrad Frankfurt, which merged with Leo Burnett in 1980 and later operated under the name Michael Conrad & Leo Burnett. In 1986, he moved to Chicago, became president of Leo Burnett International and chief creative officer, and later served as vice chairman and chief creative officer of Leo Burnett Worldwide before retiring in early 2003.

Under his leadership, 27 Leo Burnett agencies were named “Agency of the Year” at least once in their respective countries. In 2000, Advertising Age named Leo Burnett Worldwide “Global Agency of the Year.” In 2001, Leo Burnett Worldwide was the most-awarded agency in the world according to the Gunn Report. Michael Conrad has chaired numerous juries at local, international, and global festivals and is an honorary member of ADC Germany, ADC Switzerland, and ADC Europe. In 2004, he founded the “Berlin School of Creative Leadership” at Steinbeis University in Berlin in collaboration with ADC Germany and serves as its president. He currently lives in Zurich, serves on the supervisory board of Spillmann/Felser/Leo Burnett, and works as a consultant.

Guest Lecture:
“CULTURE INSIDE,” Monday, February 27, 2012
for more information and a video of the lecture

Workshop, Wednesday, March 4, 2009:
INSPIRATION FOR CHOSEN PEOPLE
Michael Conrad’s take on marketing.