Visiting Vienna: John Hegarty

The Klasse für Ideen at the University of Applied Arts Vienna and Professor Matthias Spaetgens cordially invite you to a lecture by Sir John Hegarty.

Sir John Hegarty, “Marketing Isn’t Working”

John Hegarty has been a key figure in the global advertising industry for over six decades, working with brands such as Levi’s, Audi, Boddingtons, Lynx, British Airways, and Johnnie Walker. He was a founding partner of Saatchi & Saatchi in 1970. He co-founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai, and Los Angeles. John has won numerous creative awards. He has received the D&AD President’s Award for outstanding achievement, and in 2014 he was inducted into the U.S. AAF Hall of Fame. John was knighted in 2007 and received the first Lion of St. Mark award at the Cannes Festival of Creativity in 2011. John has written two books: *Hegarty on Advertising – Turning Intelligence into Magic* and *Hegarty on Creativity – There Are No Rules*. In 2022, John co-founded The Business of Creativity, which aims to unlock creative potential through inspiring, distinctive, and entertaining products.

Poster: Paul Neuburger, Photos: Peter Kikl