{"id":2173,"date":"2022-10-10T17:55:20","date_gmt":"2022-10-10T17:55:20","guid":{"rendered":"https:\/\/www.newpage.klassefuerideen.at\/?post_type=personas&#038;p=2173"},"modified":"2022-10-10T17:55:20","modified_gmt":"2022-10-10T17:55:20","slug":"sergio-alcocer","status":"publish","type":"personas","link":"https:\/\/www.klassefuerideen.at\/en\/personas\/sergio-alcocer\/","title":{"rendered":"Sergio Alcocer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sergio Alcocer gilt als eine der schillerndsten Pers\u00f6nlichkeiten der U.S. amerikanischen Werbung. Alcocer wurde in Mexico City geboren und begann dort seine Karriere bei Leo Burnett. Sp\u00e4ter wechselte er zu Leo Burnett in die Dominikanische Republik und zu Young &amp; Rubicam in Caracas und Venezuela. Danach arbeitete er in New York bei Castor Advertising, einer der besten multikulturellen Werbeagenturen der USA ihrer Zeit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1999 gr\u00fcndete Alcocer die Agentur LatinWorks in Austin, Texas. Sie ist laut dem Magazin AdAge eine der zehn besten Agenturen der USA und wurde von Advertising Age und ADWEEK mehrfach als multikulturelle Agentur des Jahres ausgezeichnet. LatinWorks gewinnt regelm\u00e4\u00dfig Awards bei internationalen Festivals, wie den Cannes Lions. Die Agentur hat heute mehr als 150 Mitarbeiter und einen Umsatz von 180 Mio. US. Dollar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sergio Alcocer war zweimal Sprecher in Cannes und Juror bei den wichtigsten Festivals weltweit. Er schloss die Berlin School for Creative Leadership mit einem Executive MBA ab und ist Mitglied des Art Director\u2019s Club of New York.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gastortrag:<br>\u201eBeing the Underdog: Creativity and the challenger mentality\u201c, Montag, 10.12.2012<br><a href=\"http:\/\/www.klassefuerideen.at\/Sergio-Alcocer.15.0.html\">weitere Informationen und Vortragsvideo<\/a><\/p>\n","protected":false},"featured_media":2174,"template":"","categories":[14],"class_list":["post-2173","personas","type-personas","status-publish","has-post-thumbnail","hentry","category-gastvortragende"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sergio Alcocer - Klasse f\u00fcr Ideen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.klassefuerideen.at\/en\/personas\/sergio-alcocer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sergio Alcocer - Klasse f\u00fcr Ideen\" \/>\n<meta property=\"og:description\" content=\"Sergio Alcocer gilt als eine der schillerndsten Pers\u00f6nlichkeiten der U.S. amerikanischen Werbung. 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