{"id":11195,"date":"2022-10-10T11:11:59","date_gmt":"2022-10-10T11:11:59","guid":{"rendered":"https:\/\/www.klassefuerideen.at\/en\/personas\/andreas-putz\/"},"modified":"2026-10-12T16:00:18","modified_gmt":"2026-10-12T16:00:18","slug":"andreas-putz","status":"publish","type":"personas","link":"https:\/\/www.klassefuerideen.at\/en\/personas\/andreas-putz\/","title":{"rendered":"Andreas Putz"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I think \u201cwriting\u201d is a misnomer. I want to help students figure out what they personally have to say and how to relate that essence to a specific topic. The right words will then come naturally.  <br\/><br\/>Communication\u2014discovering and telling the story behind it\u2014has fascinated me for as long as I can remember. I got my start in communications early on; in 2000, as a partner, I founded Jung von Matt\/Donau, an agency that has helped shape Austria\u2019s advertising history over the past two decades. These stories also find their way out through me and my band in the form of the \u201cWienerlied\u201d\u2014it\u2019s just that you rarely get to choose that form. Before Matthias Spaetgens joined the university, I had the honor of serving as Walter L\u00fcrzer\u2019s substitute for a year at the Angewandte.   <\/p>\n","protected":false},"featured_media":11197,"template":"","categories":[29],"class_list":["post-11195","personas","type-personas","status-publish","has-post-thumbnail","hentry","category-instructors"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Andreas Putz - Klasse f\u00fcr Ideen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.klassefuerideen.at\/en\/personas\/andreas-putz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Andreas Putz - Klasse f\u00fcr Ideen\" \/>\n<meta property=\"og:description\" content=\"I think \u201cwriting\u201d is a misnomer. 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