Michael Conrad began his advertising career in 1968. He worked as a copywriter at Young & Rubicam Frankfurt, as a copywriter and creative director at Ogilvy & Mather Frankfurt, became a partner in the newly founded TBWA Frankfurt in 1972, and in 1975 became a partner at L\u00fcrzer, Conrad Frankfurt, which merged with Leo Burnett in 1980 and later operated under the name Michael Conrad & Leo Burnett. In 1986, he moved to Chicago, became president of Leo Burnett International and chief creative officer, and later served as vice chairman and chief creative officer of Leo Burnett Worldwide before retiring in early 2003. <\/p>\n\n
Under his leadership, 27 Leo Burnett agencies were named \u201cAgency of the Year\u201d at least once in their respective countries. In 2000, Advertising Age named Leo Burnett Worldwide \u201cGlobal Agency of the Year.\u201d In 2001, Leo Burnett Worldwide was the most-awarded agency in the world according to the Gunn Report. Michael Conrad has chaired numerous juries at local, international, and global festivals and is an honorary member of ADC Germany, ADC Switzerland, and ADC Europe. In 2004, he founded the \u201cBerlin School of Creative Leadership\u201d at Steinbeis University in Berlin in collaboration with ADC Germany and serves as its president. He currently lives in Zurich, serves on the supervisory board of Spillmann\/Felser\/Leo Burnett, and works as a consultant. <\/p>\n\n