{"id":10981,"date":"2025-10-10T08:48:13","date_gmt":"2025-10-10T08:48:13","guid":{"rendered":"https:\/\/www.klassefuerideen.at\/typography\/"},"modified":"2026-10-12T11:18:00","modified_gmt":"2026-10-12T11:18:00","slug":"typography","status":"publish","type":"page","link":"https:\/\/www.klassefuerideen.at\/en\/typography\/","title":{"rendered":"Typography"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2025\/10\/typo_titel_klein-scaled.jpg\" class=\"wp-block-image size-large\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2025\/10\/typo_titel_klein-1024x820.jpg.webp 1024w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2025\/10\/typo_titel_klein-300x240.jpg.webp 300w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2025\/10\/typo_titel_klein-768x615.jpg.webp 768w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2025\/10\/typo_titel_klein-1536x1231.jpg.webp 1536w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2025\/10\/typo_titel_klein-2048x1641.jpg.webp 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" type=\"image\/webp\"><img decoding=\"async\" width=\"1024\" height=\"820\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2025\/10\/typo_titel_klein-1024x820.jpg\" alt=\"\" class=\"wp-image-10062 webpexpress-processed lazyload\" data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2025\/10\/typo_titel_klein-1024x820.jpg 1024w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2025\/10\/typo_titel_klein-300x240.jpg 300w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2025\/10\/typo_titel_klein-768x615.jpg 768w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2025\/10\/typo_titel_klein-1536x1231.jpg 1536w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2025\/10\/typo_titel_klein-2048x1641.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/820;\"><\/picture><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Typographic design combines precise observation with creative thinking, leading designers to consciously refine their own approach and methodology in the design process. Lisa Schultz\u2019s course focuses on the development of new interpretations of <em>the \u201creading typeface\u201d<\/em> genre\u2014typefaces designed for extended reading and analyzed for readability, rhythm, and expressiveness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Designing typefaces involves looking closely, identifying formal characteristics, and understanding their effects in order to make design decisions based on that understanding. The projects presented here document this process\u2014they are conceptual works that offer insights into different approaches, ways of thinking, and aesthetic positions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For inquiries regarding the use or licensing of the typefaces, please contact the respective designer directly.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Typographic design combines precise observation with creative thinking, leading designers to consciously refine their own approach and methodology in the design process. Lisa Schultz\u2019s course focuses on the development of new interpretations of the \u201creading typeface\u201d genre\u2014typefaces designed for extended reading and analyzed for readability, rhythm, and expressiveness. Designing typefaces involves looking closely, identifying formal [&hellip;]","protected":false},"author":1,"featured_media":10996,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-10981","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Typography - Klasse f\u00fcr Ideen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.klassefuerideen.at\/en\/typography\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Typography - Klasse f\u00fcr Ideen\" \/>\n<meta property=\"og:description\" content=\"Typographic design combines precise observation with creative thinking, leading designers to consciously refine their own approach and methodology in the design process. Lisa Schultz\u2019s course focuses on the development of new interpretations of the \u201creading typeface\u201d genre\u2014typefaces designed for extended reading and analyzed for readability, rhythm, and expressiveness. Designing typefaces involves looking closely, identifying formal [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.klassefuerideen.at\/en\/typography\/\" \/>\n<meta property=\"og:site_name\" content=\"Klasse f\u00fcr Ideen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/klassefuerideen\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T11:18:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2025\/10\/typo_titel-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/typography\\\/\",\"url\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/typography\\\/\",\"name\":\"Typography - Klasse f\u00fcr Ideen\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/typography\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/typography\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.klassefuerideen.at\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/typo_titel-scaled.jpg\",\"datePublished\":\"2025-10-10T08:48:13+00:00\",\"dateModified\":\"2026-10-12T11:18:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/typography\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/typography\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/typography\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.klassefuerideen.at\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/typo_titel-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.klassefuerideen.at\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/typo_titel-scaled.jpg\",\"width\":1920,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/typography\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Typography\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/\",\"name\":\"Klasse f\u00fcr Ideen\",\"description\":\"Kommunikationsdesign\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/#organization\",\"name\":\"Klasse f\u00fcr Ideen\",\"url\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.klassefuerideen.at\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/android-chrome-512x512-1.png\",\"contentUrl\":\"https:\\\/\\\/www.klassefuerideen.at\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Klasse f\u00fcr Ideen\"},\"image\":{\"@id\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/klassefuerideen\",\"https:\\\/\\\/www.tiktok.com\\\/@klassefuerideen\",\"https:\\\/\\\/www.instagram.com\\\/klassefuerideen\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Typography - Klasse f\u00fcr Ideen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.klassefuerideen.at\/en\/typography\/","og_locale":"en_US","og_type":"article","og_title":"Typography - Klasse f\u00fcr Ideen","og_description":"Typographic design combines precise observation with creative thinking, leading designers to consciously refine their own approach and methodology in the design process. Lisa Schultz\u2019s course focuses on the development of new interpretations of the \u201creading typeface\u201d genre\u2014typefaces designed for extended reading and analyzed for readability, rhythm, and expressiveness. Designing typefaces involves looking closely, identifying formal [&hellip;]","og_url":"https:\/\/www.klassefuerideen.at\/en\/typography\/","og_site_name":"Klasse f\u00fcr Ideen","article_publisher":"https:\/\/www.facebook.com\/klassefuerideen","article_modified_time":"2026-10-12T11:18:00+00:00","og_image":[{"width":1920,"height":2560,"url":"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2025\/10\/typo_titel-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.klassefuerideen.at\/en\/typography\/","url":"https:\/\/www.klassefuerideen.at\/en\/typography\/","name":"Typography - Klasse f\u00fcr Ideen","isPartOf":{"@id":"https:\/\/www.klassefuerideen.at\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.klassefuerideen.at\/en\/typography\/#primaryimage"},"image":{"@id":"https:\/\/www.klassefuerideen.at\/en\/typography\/#primaryimage"},"thumbnailUrl":"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2025\/10\/typo_titel-scaled.jpg","datePublished":"2025-10-10T08:48:13+00:00","dateModified":"2026-10-12T11:18:00+00:00","breadcrumb":{"@id":"https:\/\/www.klassefuerideen.at\/en\/typography\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.klassefuerideen.at\/en\/typography\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.klassefuerideen.at\/en\/typography\/#primaryimage","url":"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2025\/10\/typo_titel-scaled.jpg","contentUrl":"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2025\/10\/typo_titel-scaled.jpg","width":1920,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/www.klassefuerideen.at\/en\/typography\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.klassefuerideen.at\/en\/"},{"@type":"ListItem","position":2,"name":"Typography"}]},{"@type":"WebSite","@id":"https:\/\/www.klassefuerideen.at\/en\/#website","url":"https:\/\/www.klassefuerideen.at\/en\/","name":"Klasse f\u00fcr Ideen","description":"Kommunikationsdesign","publisher":{"@id":"https:\/\/www.klassefuerideen.at\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.klassefuerideen.at\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.klassefuerideen.at\/en\/#organization","name":"Klasse f\u00fcr Ideen","url":"https:\/\/www.klassefuerideen.at\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.klassefuerideen.at\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2023\/03\/android-chrome-512x512-1.png","contentUrl":"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2023\/03\/android-chrome-512x512-1.png","width":512,"height":512,"caption":"Klasse f\u00fcr Ideen"},"image":{"@id":"https:\/\/www.klassefuerideen.at\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/klassefuerideen","https:\/\/www.tiktok.com\/@klassefuerideen","https:\/\/www.instagram.com\/klassefuerideen\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.klassefuerideen.at\/en\/wp-json\/wp\/v2\/pages\/10981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.klassefuerideen.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.klassefuerideen.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.klassefuerideen.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.klassefuerideen.at\/en\/wp-json\/wp\/v2\/comments?post=10981"}],"version-history":[{"count":0,"href":"https:\/\/www.klassefuerideen.at\/en\/wp-json\/wp\/v2\/pages\/10981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.klassefuerideen.at\/en\/wp-json\/wp\/v2\/media\/10996"}],"wp:attachment":[{"href":"https:\/\/www.klassefuerideen.at\/en\/wp-json\/wp\/v2\/media?parent=10981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}