{"id":7115,"date":"2012-01-10T15:49:00","date_gmt":"2012-01-10T15:49:00","guid":{"rendered":"https:\/\/www.klassefuerideen.at\/?post_type=news&#038;p=7115"},"modified":"2024-03-15T07:33:52","modified_gmt":"2024-03-15T07:33:52","slug":"werbepapst-michael-schirner-zu-gast-in-der-klasse-fuer-ideen","status":"publish","type":"news","link":"https:\/\/www.klassefuerideen.at\/en\/news\/werbepapst-michael-schirner-zu-gast-in-der-klasse-fuer-ideen\/","title":{"rendered":"\u201eWerbepapst\u201c Michael Schirner zu Gast in der Klasse f\u00fcr Ideen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.klassefuerideen.at\/personas\/michael-schirner\/\">Michael Schirner<br><\/a>\u00a0\u201eDie besten Ideen in der Kunst kommen aus der Werbung.<br>Die besten Ideen der Werbung kommen aus der Kunst.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">10. Januar 2012,&nbsp;19 Uhr<br>Ort: Universit\u00e4t f\u00fcr angewandte Kunst Wien,<br>Oskar Kokoschka-Platz 2, Seminarraum B, Dachgeschoss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In seinem Vortrag wird sich&nbsp;Michael Schirner&nbsp;vor allem seinen Kunstprojekten widmen: Kisuaheli neumix, Pictures, BYE BYE. Schirners k\u00fcnstlerische Arbeit kreist um jene Fragen, die f\u00fcr den heutigen Zugang zu Kunst zentral sind: Was bedeutet Autorenschaft? Wo liegt der Ort, an dem sich Kunst ereignet: im K\u00fcnstler, im Werk, im Betrachter? Wie machen sich jene schwer fassbaren, losen Wahrnehmungsschwellen erkennbar, die Sichtbares von Unsichtbarem unterscheiden, Imaginiertes von Tatsachen? Was bedeutet heute ein Bild, was das Bild eines Bildes? In der im vergangenen Jahr 2010 in den Hamburger Deichtorhallen und anderen Orten gezeigten Schau \u00bbBYE BYE\u00ab gibt Schirner einen deutlichen Hinweis an den Betrachter: \u00bbMeine Kunst ist nicht mein Werk, Sie sind der Sch\u00f6pfer Ihres Bildes in Ihrem Kopf. Mich gibt es gar nicht.\u00ab<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Michael Schirner zu Gast in der Klasse f\u00fcr Ideen\" width=\"900\" height=\"506\" data-src=\"https:\/\/www.youtube.com\/embed\/ZfJ8WhG60ew?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcber unseren Gast:<br>Werbung = Kunst: Wenn es jemanden gibt, der diese Devise etabliert hat, dann Michael Schirner, Kreativdirektor, Kommunikationsdesigner, Kurator, Autor und K\u00fcnstler. Wie kein anderer setzte er sich f\u00fcr die \u00dcberwindung von Grenzen zwischen angewandter und freier Kunst ein.<br>Mit seiner Gleichsetzung von Werbung und Kunst und dem Prinzip der Reduktion von Bild und Text, der Sichtbarmachung des Unsichtbaren, der Arbeit an der Selbstabschaffung des K\u00fcnstlers als Autor, Experte und Fachmann hat Michael Schirner Werbung und Kunst gleicherma\u00dfen revolutioniert und radikalisiert. Er wird deshalb \u00bbWerbepapst\u00ab und \u00bbBeuys der Reklame\u00ab genannt.<br>Schirner leitete die Werbeagentur GGK D\u00fcsseldorf und machte sich danach mit seiner Projektagentur selbst\u00e4ndig. Mit Kampagnen f\u00fcr IBM, Pfanni, Creme 21, J\u00e4germeister, Post, VW, Stern, taz, Die Gr\u00fcnen etc. schrieb er Werbegeschichte.<\/p>\n\n\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Michael_Schirner_IMG_0971_p_st_562.jpg\" class=\"wp-block-image size-full is-resized\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/03\/Michael_Schirner_IMG_0971_p_st_562.jpg.webp 562w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/03\/Michael_Schirner_IMG_0971_p_st_562-300x200.jpg.webp 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" type=\"image\/webp\"><img decoding=\"async\" width=\"562\" height=\"375\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Michael_Schirner_IMG_0971_p_st_562.jpg\" alt=\"\" class=\"wp-image-7116 webpexpress-processed lazyload\" style=\"--smush-placeholder-width: 562px; --smush-placeholder-aspect-ratio: 562\/375;width:840px;height:auto\" data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Michael_Schirner_IMG_0971_p_st_562.jpg 562w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Michael_Schirner_IMG_0971_p_st_562-300x200.jpg 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/picture><\/figure>\n\n\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Michael_Schirner_Kexin_Zang_IMG_0948_p_st_562.jpg\" class=\"wp-block-image size-full is-resized\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/03\/Michael_Schirner_Kexin_Zang_IMG_0948_p_st_562.jpg.webp 562w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/03\/Michael_Schirner_Kexin_Zang_IMG_0948_p_st_562-300x200.jpg.webp 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" type=\"image\/webp\"><img decoding=\"async\" width=\"562\" height=\"375\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Michael_Schirner_Kexin_Zang_IMG_0948_p_st_562.jpg\" alt=\"\" class=\"wp-image-7117 webpexpress-processed lazyload\" style=\"--smush-placeholder-width: 562px; --smush-placeholder-aspect-ratio: 562\/375;width:840px;height:auto\" data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Michael_Schirner_Kexin_Zang_IMG_0948_p_st_562.jpg 562w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Michael_Schirner_Kexin_Zang_IMG_0948_p_st_562-300x200.jpg 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/picture><\/figure>\n\n\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Michael_Schirner_Kexin_Zang_IMG_0951_p_st_562.jpg\" class=\"wp-block-image size-full is-resized\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/03\/Michael_Schirner_Kexin_Zang_IMG_0951_p_st_562.jpg.webp 562w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/03\/Michael_Schirner_Kexin_Zang_IMG_0951_p_st_562-300x200.jpg.webp 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" type=\"image\/webp\"><img decoding=\"async\" width=\"562\" height=\"375\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Michael_Schirner_Kexin_Zang_IMG_0951_p_st_562.jpg\" alt=\"\" class=\"wp-image-7118 webpexpress-processed lazyload\" style=\"--smush-placeholder-width: 562px; --smush-placeholder-aspect-ratio: 562\/375;width:841px;height:auto\" data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Michael_Schirner_Kexin_Zang_IMG_0951_p_st_562.jpg 562w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Michael_Schirner_Kexin_Zang_IMG_0951_p_st_562-300x200.jpg 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/picture><\/figure>\n","protected":false},"featured_media":7119,"template":"","categories":[9,7],"class_list":["post-7115","news","type-news","status-publish","has-post-thumbnail","hentry","category-news","category-veranstaltungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eWerbepapst\u201c Michael Schirner zu Gast in der Klasse f\u00fcr Ideen - Klasse f\u00fcr Ideen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.klassefuerideen.at\/en\/news\/werbepapst-michael-schirner-zu-gast-in-der-klasse-fuer-ideen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eWerbepapst\u201c Michael Schirner zu Gast in der Klasse f\u00fcr Ideen - Klasse f\u00fcr Ideen\" \/>\n<meta property=\"og:description\" content=\"Michael Schirner\u00a0\u201eDie besten Ideen in der Kunst kommen aus der Werbung.Die besten Ideen der Werbung kommen aus der Kunst.\u201c 10. 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