{"id":7109,"date":"2012-02-27T15:43:00","date_gmt":"2012-02-27T15:43:00","guid":{"rendered":"https:\/\/www.klassefuerideen.at\/?post_type=news&#038;p=7109"},"modified":"2024-03-15T07:36:03","modified_gmt":"2024-03-15T07:36:03","slug":"michael-conrad-zu-gast-in-der-klasse-fuer-ideen","status":"publish","type":"news","link":"https:\/\/www.klassefuerideen.at\/en\/news\/michael-conrad-zu-gast-in-der-klasse-fuer-ideen\/","title":{"rendered":"Michael Conrad zu Gast in der Klasse f\u00fcr Ideen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.klassefuerideen.at\/personas\/michael-conrad%ef%bf%bc\/\">Michael Conrad<\/a><br>President, Berlin School of Creative Leadership<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Termin: 27. Februar 2012<br>Zeitpunkt: 19:00<br>Ort: Universit\u00e4t f\u00fcr angewandte Kunst Wien<br>Oskar Kokoschka Platz 2, Seminarraum B, Dachgeschoss<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcber den Vortrag:&nbsp; \u201eCulture Inside\u201c<br>Der Fokus:&nbsp;\u201eProdukte und Services haben eine Funktion. Die Kultur macht die Marke.\u201c Die meisten Firmen haben f\u00fcr sich und ihre Produkte oder Services zwar deren Funktion definiert, aber nicht die Kultur ihrer Firma oder die der Produkte und Services. Auch Kultur beinhaltet nat\u00fcrlich eine zentrale Idee.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Michael Conrad zu Gast in der Klasse f\u00fcr Ideen\" width=\"900\" height=\"675\" data-src=\"https:\/\/www.youtube.com\/embed\/_QbfZ3H6IuU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/michael_conrad_1477_p_st_562.jpg\" class=\"wp-block-image size-full is-resized\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/03\/michael_conrad_1477_p_st_562.jpg.webp 562w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/03\/michael_conrad_1477_p_st_562-300x200.jpg.webp 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" type=\"image\/webp\"><img decoding=\"async\" width=\"562\" height=\"375\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/michael_conrad_1477_p_st_562.jpg\" alt=\"\" class=\"wp-image-7110 webpexpress-processed lazyload\" style=\"--smush-placeholder-width: 562px; 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--smush-placeholder-aspect-ratio: 562\/375;width:843px;height:auto\" data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/michael_conrad_1579_p_st_562.jpg 562w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/michael_conrad_1579_p_st_562-300x200.jpg 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/picture><\/figure>\n\n\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/michael_conrad_1589_p_st_562.jpg\" class=\"wp-block-image size-full is-resized\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/03\/michael_conrad_1589_p_st_562.jpg.webp 562w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/03\/michael_conrad_1589_p_st_562-300x200.jpg.webp 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" type=\"image\/webp\"><img decoding=\"async\" width=\"562\" height=\"375\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/michael_conrad_1589_p_st_562.jpg\" alt=\"\" class=\"wp-image-7113 webpexpress-processed lazyload\" style=\"--smush-placeholder-width: 562px; --smush-placeholder-aspect-ratio: 562\/375;width:842px;height:auto\" data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/michael_conrad_1589_p_st_562.jpg 562w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/michael_conrad_1589_p_st_562-300x200.jpg 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/picture><\/figure>\n","protected":false},"featured_media":7114,"template":"","categories":[9,7],"class_list":["post-7109","news","type-news","status-publish","has-post-thumbnail","hentry","category-news","category-veranstaltungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Michael Conrad zu Gast in der Klasse f\u00fcr Ideen - Klasse f\u00fcr Ideen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.klassefuerideen.at\/en\/news\/michael-conrad-zu-gast-in-der-klasse-fuer-ideen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michael Conrad zu Gast in der Klasse f\u00fcr Ideen - Klasse f\u00fcr Ideen\" \/>\n<meta property=\"og:description\" content=\"Michael ConradPresident, Berlin School of Creative Leadership Termin: 27. Februar 2012Zeitpunkt: 19:00Ort: Universit\u00e4t f\u00fcr angewandte Kunst WienOskar Kokoschka Platz 2, Seminarraum B, Dachgeschoss \u00dcber den Vortrag:&nbsp; \u201eCulture Inside\u201cDer Fokus:&nbsp;\u201eProdukte und Services haben eine Funktion. Die Kultur macht die Marke.\u201c Die meisten Firmen haben f\u00fcr sich und ihre Produkte oder Services zwar deren Funktion definiert, aber [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.klassefuerideen.at\/en\/news\/michael-conrad-zu-gast-in-der-klasse-fuer-ideen\/\" \/>\n<meta property=\"og:site_name\" content=\"Klasse f\u00fcr Ideen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/klassefuerideen\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-15T07:36:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/michael_conrad_2011-02-27_03x_c_monikafrauenhofer_1280_0\ufe561395845727.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"178\" \/>\n\t<meta property=\"og:image:height\" content=\"178\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/news\\\/michael-conrad-zu-gast-in-der-klasse-fuer-ideen\\\/\",\"url\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/news\\\/michael-conrad-zu-gast-in-der-klasse-fuer-ideen\\\/\",\"name\":\"Michael Conrad zu Gast in der Klasse f\u00fcr Ideen - 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