{"id":7095,"date":"2012-05-07T15:26:00","date_gmt":"2012-05-07T15:26:00","guid":{"rendered":"https:\/\/www.klassefuerideen.at\/?post_type=news&#038;p=7095"},"modified":"2024-03-15T07:37:32","modified_gmt":"2024-03-15T07:37:32","slug":"oliver-handlos-zu-gast-in-der-klasse-fuer-ideen","status":"publish","type":"news","link":"https:\/\/www.klassefuerideen.at\/en\/news\/oliver-handlos-zu-gast-in-der-klasse-fuer-ideen\/","title":{"rendered":"Oliver Handlos zu Gast in der Klasse f\u00fcr Ideen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.klassefuerideen.at\/personas\/oliver-handlos\/\">Oliver Handlos<br><\/a>Creative Director, BBDO New York<br><br>Termin: 7. Mai 2012<br>Zeitpunkt: 19 Uhr<br>Ort: Universit\u00e4t f\u00fcr angewandte Kunst Wien<br>Oskar-Kokoschka-Platz 2, Seminarraum B, Dachgeschoss<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcber den Vortrag: &#8220;Ad? Tell me a story.&#8221;<br>In den USA ist ein Wandel in der Werbung zu sp\u00fcren: Die Abkehr vom Informationsdiktat hin zum Geschichtenerz\u00e4hlen. Das hat nat\u00fcrlich ernste Konsequenzen: Werbung wird gemocht.<br>Ber\u00fchrungs\u00e4ngste zwischen Kultur und Werbung gibt es nicht. Der Grund: Werbung ist ein Teil der Kultur. Im deutschsprachigen Raum ist das leider nicht so. Die Menschen sehen Werbung eher als notwendiges \u00dcbel. Das liegt aber weniger an den Menschen, als an der Werbung. Aber warum lebt die Werbekultur in den USA und hierzulande nicht? Und wo bleibt das Hardselling, die Information?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Oliver Handlos zu Gast in der Klasse f\u00fcr Ideen\" width=\"900\" height=\"675\" data-src=\"https:\/\/www.youtube.com\/embed\/_xSJcv1WcoA?start=4&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcber unseren Gast:<br><a href=\"Oliver-Handlos.109.0.html\">Oliver Handlos<\/a>&nbsp;ist Creative Director von BBDO New York, der laut Big Won Report 2011 besten Agentur der Welt. 1997 startete Handlos seiner Karriere als Texter bei McCann Erickson und wechselte danach zu Scholz &amp; Friends Berlin. Sp\u00e4ter arbeitete er als Creative Director bei Philipp &amp; Keuntje und Jung von Matt. Als Group Creative Director war er danach ab 2007 bei Scholz &amp; Friends Berlin t\u00e4tig. Seit 2010 ist Handlos Creative Director bei BBDO New York. Er entwickelte Kampagnen f\u00fcr ATT, HBO, Monster, Gillette, BMW, Audi, Saturn, Ebay, Mercedes-Benz, DHL, Deutsche Bank, Coca-Cola, Loewe, Fisherman\u2019s Friend und die Frankfurter Allgemeine Zeitung.<br>Oliver Handlos ist Mitglied des Art Directors Club Deutschland und des D&amp;AD London. Seine Arbeiten wurden mit zahlreichen nationalen und internationalen Auszeichnungen gew\u00fcrdigt, unter anderem mit zehn L\u00f6wen in Cannes. Laut dem Big Won Report 2009 ist Oliver Handlos der zweiterfolgreichste Creative Director weltweit.<\/p>\n","protected":false},"featured_media":7096,"template":"","categories":[9,7],"class_list":["post-7095","news","type-news","status-publish","has-post-thumbnail","hentry","category-news","category-veranstaltungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oliver Handlos zu Gast in der Klasse f\u00fcr Ideen - Klasse f\u00fcr Ideen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.klassefuerideen.at\/en\/news\/oliver-handlos-zu-gast-in-der-klasse-fuer-ideen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oliver Handlos zu Gast in der Klasse f\u00fcr Ideen - Klasse f\u00fcr Ideen\" \/>\n<meta property=\"og:description\" content=\"Oliver HandlosCreative Director, BBDO New York Termin: 7. Mai 2012Zeitpunkt: 19 UhrOrt: Universit\u00e4t f\u00fcr angewandte Kunst WienOskar-Kokoschka-Platz 2, Seminarraum B, Dachgeschoss \u00dcber den Vortrag: &#8220;Ad? Tell me a story.&#8221;In den USA ist ein Wandel in der Werbung zu sp\u00fcren: Die Abkehr vom Informationsdiktat hin zum Geschichtenerz\u00e4hlen. 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