{"id":7074,"date":"2012-12-10T14:12:00","date_gmt":"2012-12-10T14:12:00","guid":{"rendered":"https:\/\/www.klassefuerideen.at\/?post_type=news&#038;p=7074"},"modified":"2024-03-15T07:39:51","modified_gmt":"2024-03-15T07:39:51","slug":"sergio-alcocer-zu-gast-in-der-klasse-fuer-ideen","status":"publish","type":"news","link":"https:\/\/www.klassefuerideen.at\/en\/news\/sergio-alcocer-zu-gast-in-der-klasse-fuer-ideen\/","title":{"rendered":"Sergio Alcocer zu Gast in der Klasse f\u00fcr Ideen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.klassefuerideen.at\/personas\/sergio-alcocer\/\">Sergio Alcocer<br><\/a>President &amp; CCO, LatinWorks, Austin, Texas, USA<br>10. Dezember 2012, 19 Uhr<br>Universit\u00e4t f\u00fcr angewandte Kunst Wien<br>Seminarraum B<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcber den Vortrag:<br>&#8220;Being the Underdog: Creativity and the challenger mentality&#8221;<br>Der Vortragende ist Experte f\u00fcr aufstrebende und multikulturelle M\u00e4rkte. Alcocer glaubt, die Position des Underdog, des Herausforderers, ist ein g\u00fcnstiger Ausgangspunkt, damit gro\u00dfartige Ideen entstehen. Der Vortrag untersucht die Rolle des Kreativen in der Werbung als Mittler zwischen M\u00e4rkten und Nationen.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Sergio Alcocer zu Gast in der Klasse f\u00fcr Ideen\" width=\"900\" height=\"675\" data-src=\"https:\/\/www.youtube.com\/embed\/0tip7AIXiv0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcber unseren Gast:<br>Sergio Alcocer gilt als eine der schillerndsten Pers\u00f6nlichkeiten der U.S. amerikanischen Werbung. Alcocer wurde in Mexico City geboren und begann dort seine Karriere bei Leo Burnett. Sp\u00e4ter wechselte er zu Leo Burnett in die Dominikanische Republik und zu Young &amp; Rubicam in Caracas und Venezuela. Danach arbeitete er in New York bei Castor Advertising, einer der besten multikulturellen Werbeagenturen der USA ihrer Zeit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1999 gr\u00fcndete Alcocer die Agentur LatinWorks in Austin, Texas. Sie ist laut dem Magazin AdAge eine der zehn besten Agenturen der USA und wurde von Advertising Age und ADWEEK mehrfach als multikulturelle Agentur des Jahres ausgezeichnet. LatinWorks gewinnt regelm\u00e4\u00dfig Awards bei internationalen Festivals, wie den Cannes Lions. Die Agentur hat heute mehr als 150 Mitarbeiter und einen Umsatz von 180 Mio. US. Dollar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sergio Alcocer war zweimal Sprecher in Cannes und Juror bei den wichtigsten Festivals weltweit. Er schloss die Berlin School for Creative Leadership mit einem Executive MBA ab und ist Mitglied des Art Director\u2019s Club of New York.<\/p>\n\n\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Alcocer_IMG_4128_p_st_562.jpg\" class=\"wp-block-image size-full is-resized\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/03\/Alcocer_IMG_4128_p_st_562.jpg.webp 562w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/03\/Alcocer_IMG_4128_p_st_562-300x191.jpg.webp 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" type=\"image\/webp\"><img decoding=\"async\" width=\"562\" height=\"357\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Alcocer_IMG_4128_p_st_562.jpg\" alt=\"\" class=\"wp-image-7075 webpexpress-processed lazyload\" style=\"--smush-placeholder-width: 562px; --smush-placeholder-aspect-ratio: 562\/357;width:840px;height:auto\" data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Alcocer_IMG_4128_p_st_562.jpg 562w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Alcocer_IMG_4128_p_st_562-300x191.jpg 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/picture><\/figure>\n\n\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Alcocer_IMG_4089_p_st_562.jpg\" class=\"wp-block-image size-full is-resized\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/03\/Alcocer_IMG_4089_p_st_562.jpg.webp 562w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/03\/Alcocer_IMG_4089_p_st_562-300x225.jpg.webp 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" type=\"image\/webp\"><img decoding=\"async\" width=\"562\" height=\"422\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Alcocer_IMG_4089_p_st_562.jpg\" alt=\"\" class=\"wp-image-7076 webpexpress-processed lazyload\" style=\"--smush-placeholder-width: 562px; --smush-placeholder-aspect-ratio: 562\/422;width:838px;height:auto\" data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Alcocer_IMG_4089_p_st_562.jpg 562w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/Alcocer_IMG_4089_p_st_562-300x225.jpg 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/picture><\/figure>\n","protected":false},"featured_media":7077,"template":"","categories":[9,7],"class_list":["post-7074","news","type-news","status-publish","has-post-thumbnail","hentry","category-news","category-veranstaltungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sergio Alcocer zu Gast in der Klasse f\u00fcr Ideen - Klasse f\u00fcr Ideen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.klassefuerideen.at\/en\/news\/sergio-alcocer-zu-gast-in-der-klasse-fuer-ideen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sergio Alcocer zu Gast in der Klasse f\u00fcr Ideen - Klasse f\u00fcr Ideen\" \/>\n<meta property=\"og:description\" content=\"Sergio AlcocerPresident &amp; CCO, LatinWorks, Austin, Texas, USA10. Dezember 2012, 19 UhrUniversit\u00e4t f\u00fcr angewandte Kunst WienSeminarraum B \u00dcber den Vortrag:&#8220;Being the Underdog: Creativity and the challenger mentality&#8221;Der Vortragende ist Experte f\u00fcr aufstrebende und multikulturelle M\u00e4rkte. Alcocer glaubt, die Position des Underdog, des Herausforderers, ist ein g\u00fcnstiger Ausgangspunkt, damit gro\u00dfartige Ideen entstehen. Der Vortrag untersucht die [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.klassefuerideen.at\/en\/news\/sergio-alcocer-zu-gast-in-der-klasse-fuer-ideen\/\" \/>\n<meta property=\"og:site_name\" content=\"Klasse f\u00fcr Ideen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/klassefuerideen\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-15T07:39:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/03\/alcocer_01\ufe561388585660.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"178\" \/>\n\t<meta property=\"og:image:height\" content=\"178\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/news\\\/sergio-alcocer-zu-gast-in-der-klasse-fuer-ideen\\\/\",\"url\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/news\\\/sergio-alcocer-zu-gast-in-der-klasse-fuer-ideen\\\/\",\"name\":\"Sergio Alcocer zu Gast in der Klasse f\u00fcr Ideen - 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