{"id":6682,"date":"2017-01-23T15:33:00","date_gmt":"2017-01-23T15:33:00","guid":{"rendered":"https:\/\/www.klassefuerideen.at\/?post_type=news&#038;p=6682"},"modified":"2024-03-11T14:50:30","modified_gmt":"2024-03-11T14:50:30","slug":"gastvortrag-sergio-mugnaini","status":"publish","type":"news","link":"https:\/\/www.klassefuerideen.at\/en\/news\/gastvortrag-sergio-mugnaini\/","title":{"rendered":"Gastvortrag: Sergio Mugnaini"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sergio Mugnaini<br>Termin: 23. J\u00e4nner 2017<br>Zeitpunkt: 19 Uhr<br>Ort: Universit\u00e4t f\u00fcr angewandte Kunst Wien<br>Oskar Kokoschka-Platz 2, H\u00f6rsaal 1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Is your forward thinking backward?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than just \u2018digital thinking\u2019, nowadays it is necessary to have a \u2018digital mindset\u2019 to change the way an advertising agency works. Are you ready to discuss how creatives should embrace new ways of working?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sergio is one of the most awarded and experienced digital creatives worldwide. He believes the creative process plunges into unprecedented crossing experiments with the problems of everyday life. And technology will be a perfect toy to transcode those problems in opportunities and solutions for clients.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sergio has worked for Ogilvy, JWT, DM9DDB, AlmapBBDO, Goodby Silverstein &amp; Partners, AKQA, Laducca and now he is an Executive Creative Director at DPZ&amp;T, from Publicis Group. Sergio won Golden Awards for all relevant festivals like the Cannes Festivals, One Show, Art Directors Club NY, New York Festivals, Clio or D&amp;AD. He has also participated on international interactive juries for shows such as Canneslions, One Show or D&amp;AD.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2005 he was elected the creative of the year in MSN\/MMonline, and the same year he led Almap BBDO to be elected the agency of the year. In 2007 and 2008 Almap BBDO was among the 10 most awarded agencies, and in 2009, the company was in the top 5 in the Gunn Report Interactive. In 2010, Sergio helped AlmapBBDO to achieve &#8220;Agency of the Year&#8221;, at Cannes Festival. Finally, in 2013, Loducca was elected top 5 Independent agency of the Year at Cannes Festival.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He has a degree in Communication and he completed his studies at the School of Visual Arts in New York. Recently, he graduated from the Berlin School of Creative Leadership in Berlin.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-handler-einbetten wp-block-embed-handler-einbetten wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Sergio Mugnaini: Is your forward thinking backward?\" width=\"900\" height=\"506\" data-src=\"https:\/\/www.youtube.com\/embed\/mHYS5mnO2y8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/02\/mugnaini3_562px.jpg\" class=\"wp-block-image size-full is-resized\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/mugnaini3_562px.jpg.webp 562w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/mugnaini3_562px-300x200.jpg.webp 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" type=\"image\/webp\"><img decoding=\"async\" width=\"562\" height=\"375\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/02\/mugnaini3_562px.jpg\" alt=\"\" class=\"wp-image-6684 webpexpress-processed lazyload\" style=\"--smush-placeholder-width: 562px; 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--smush-placeholder-aspect-ratio: 562\/795;width:839px;height:auto\" data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/02\/mugnaini_plakat_562px.jpg 562w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/02\/mugnaini_plakat_562px-212x300.jpg 212w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/picture><\/figure>\n","protected":false},"featured_media":6689,"template":"","categories":[7],"class_list":["post-6682","news","type-news","status-publish","has-post-thumbnail","hentry","category-veranstaltungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gastvortrag: Sergio Mugnaini - Klasse f\u00fcr Ideen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.klassefuerideen.at\/en\/news\/gastvortrag-sergio-mugnaini\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gastvortrag: Sergio Mugnaini - Klasse f\u00fcr Ideen\" \/>\n<meta property=\"og:description\" content=\"Sergio MugnainiTermin: 23. J\u00e4nner 2017Zeitpunkt: 19 UhrOrt: Universit\u00e4t f\u00fcr angewandte Kunst WienOskar Kokoschka-Platz 2, H\u00f6rsaal 1 Is your forward thinking backward? More than just \u2018digital thinking\u2019, nowadays it is necessary to have a \u2018digital mindset\u2019 to change the way an advertising agency works. 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