{"id":6652,"date":"2017-06-07T15:58:00","date_gmt":"2017-06-07T15:58:00","guid":{"rendered":"https:\/\/www.klassefuerideen.at\/?post_type=news&p=6652"},"modified":"2024-02-19T16:02:59","modified_gmt":"2024-02-19T16:02:59","slug":"gastvortrag-prof-heimo-losbichler","status":"publish","type":"news","link":"https:\/\/www.klassefuerideen.at\/en\/news\/gastvortrag-prof-heimo-losbichler\/","title":{"rendered":"Gastvortrag: Prof. Heimo Losbichler"},"content":{"rendered":"\n

Informationsvisualisierung \u2013 \u00fcberpr\u00fcft durch Eye-Tracking<\/strong><\/p>\n\n\n\n

Heimo Losbichler<\/a>, Professor der FH Ober\u00f6sterreich des Studiengangs Controlling, Rechnungswesen und Finanzmanagement, befasst sich mit Informationsvisualisierungen und deren messbare Qualit\u00e4tsunterschiede.\u00a0<\/p>\n\n\n\n

Am 7. Juni 2017 kam Heimo Losbichler zu\u00a0uns an die Universit\u00e4t f\u00fcr angewandte Kunst Wien. Er zeigte uns im Rahmen eines Plakatprojekts wie Eye-Tracking erm\u00f6glicht, Informationswahrnehmung\u00a0transparent zu machen, und sprach Empfehlungen aus, wie\u00a0Informationsgrafiken (Tabellen und Diagramme) besser zu gestalten sind.\u00a0Diese Erkenntnisse und deren drei Bewertungskriterien Effektivit\u00e4t,\u00a0Attraktivit\u00e4t und Effizienz liessen sich auch auf andere Gestaltungsfelder des Grafik Designs und der Werbung \u00fcbertragen.<\/p>\n\n\n\n

\"\"<\/picture><\/figure>\n\n\n\n
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