{"id":6628,"date":"2017-11-20T15:09:00","date_gmt":"2017-11-20T15:09:00","guid":{"rendered":"https:\/\/www.klassefuerideen.at\/?post_type=news&p=6628"},"modified":"2024-02-19T15:18:18","modified_gmt":"2024-02-19T15:18:18","slug":"gamification-mit-philipp-reinartz","status":"publish","type":"news","link":"https:\/\/www.klassefuerideen.at\/en\/news\/gamification-mit-philipp-reinartz\/","title":{"rendered":"Gamification mit Philipp Reinartz"},"content":{"rendered":"\n

Companys wollen Kunden und Mitarbeiter erreichen. Die Kreativen helfen ihnen dabei. Doch die von allen Seiten umworbenen Kunden und chronisch \u00fcberlasteten Mitarbeiter haben oft wenig Interesse an den Botschaften der Firma. Kauf doch mal! Mach doch mal! Ber\u00fccksichtige bitte! \u00c4ndere deine Prozesse! Intrinsische Motivation: Null. Wie perfekt w\u00e4re es hingegen, l\u00e4stige Punkte auf der inneren Muss-ich-machen-Liste auf die Will-ich-machen-Liste wandern zu lassen? Aber daf\u00fcr m\u00fcssten sie richtig fetzen. Geschichten und Spiele sind solche Motivationskunstwerke, die begeistern, fesseln, s\u00fcchtig machen. Wenn man sich anschaut, wie die funktionieren: Lassen sich dann nicht einzelne Elemente auch auf andere Kontexte \u00fcbertragen? Damit sexy wird, was trocken ist? Ja, das geht. Und wir lernen an eigenen Beispielen, wie.<\/p>\n\n\n\n

Philipp Reinartz ist Kreativunternehmer, Autor und Publizist. Als Mitgr\u00fcnder der Berliner Ideenschmiede Pfeffermind hilft er, Spiele im Unternehmenskontext einzusetzen. Neben seiner T\u00e4tigkeit als Gamification-Experte doziert er an einer Hochschule und schreibt Romane sowie essayistische Texte unter anderem f\u00fcr ZEIT Online und das S\u00fcddeutsche Magazin.<\/p>\n\n\n\n

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Doch die von allen Seiten umworbenen Kunden und chronisch \u00fcberlasteten Mitarbeiter haben oft wenig Interesse an den Botschaften der Firma. Kauf doch mal! Mach doch mal! Ber\u00fccksichtige bitte! \u00c4ndere deine Prozesse! Intrinsische Motivation: Null. 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