{"id":6581,"date":"2018-05-14T12:56:00","date_gmt":"2018-05-14T12:56:00","guid":{"rendered":"https:\/\/www.klassefuerideen.at\/?post_type=news&#038;p=6581"},"modified":"2024-02-16T13:01:57","modified_gmt":"2024-02-16T13:01:57","slug":"martin-pross-grow-up","status":"publish","type":"news","link":"https:\/\/www.klassefuerideen.at\/en\/news\/martin-pross-grow-up\/","title":{"rendered":"Martin Pross: \u201eGrow up\u201c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Grow up<\/strong><br><strong>\u00dcber eine v\u00f6llig neue Agentur &#8211; mit v\u00f6llig neuen Ideen.\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn ein Unternehmen und seine Produkte fortschrittlicher sind als die eigene Werbung, sollte man einfach mal alles anders machen. Genau das hat Mercedes-Benz getan. Das Ergebnis: eine v\u00f6llig neue Agentur &#8211; mit v\u00f6llig neuen Ideen. Unser Gast berichtet \u00fcber die Schaffung eines neuen Agentur-Konzeptes und die Entstehung einer Kampagne, die bisherige Konventionen ersch\u00fcttert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Martin Pross ist einer der internationalen Top-Werber und Partner der eigens f\u00fcr den Europa-Etat von Mercedes-Benz gegr\u00fcndeten Agentur antoni in Berlin. Pross studierte Kommunikationsdesign an der Hochschule der Bildenden K\u00fcnste in Saarbr\u00fccken und begann seine Laufbahn 1994 bei der Agentur Maksimovic &amp; Partners. 1996 wechselte er zu Scholz &amp; Friends nach Berlin, wo er als Creative Director arbeitete und sp\u00e4ter zum Kreativ-Vorstand berufen wurde. 2014 machte er sich mit seiner eignen Agentur PROSS selbstst\u00e4ndig. Seine Arbeiten, u.a. f\u00fcr das Land Baden-W\u00fcrttemberg, die F.A.Z. und Mercedes-Benz, gewannen beim allen internationalen und nationalen Wettbewerben die h\u00f6chsten Auszeichnungen. Er war u.a. Jurymitglied, Jury-Vorsitzender und -Pr\u00e4sident zahlreicher Kreativwettbewerbe von ADC Deutschland bis zu den Cannes Lions Film. Pross ist seit 1998 Mitglied des Art Directors Club f\u00fcr Deutschland.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Martin Pross: \u201eGrow up\u201c\" width=\"900\" height=\"506\" data-src=\"https:\/\/www.youtube.com\/embed\/o7NQzWOSc_Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/02\/Pross_Vortrag1.jpg\" class=\"wp-block-image size-full is-resized\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Pross_Vortrag1.jpg.webp 562w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Pross_Vortrag1-300x200.jpg.webp 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" type=\"image\/webp\"><img decoding=\"async\" width=\"562\" height=\"375\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/02\/Pross_Vortrag1.jpg\" alt=\"\" class=\"wp-image-6582 webpexpress-processed lazyload\" style=\"--smush-placeholder-width: 562px; --smush-placeholder-aspect-ratio: 562\/375;width:842px;height:auto\" data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/02\/Pross_Vortrag1.jpg 562w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/02\/Pross_Vortrag1-300x200.jpg 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/picture><\/figure>\n\n\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/02\/Pross_Vortrag2.jpg\" class=\"wp-block-image size-full is-resized\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Pross_Vortrag2.jpg.webp 562w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Pross_Vortrag2-300x200.jpg.webp 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" type=\"image\/webp\"><img decoding=\"async\" width=\"562\" height=\"375\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/02\/Pross_Vortrag2.jpg\" alt=\"\" class=\"wp-image-6583 webpexpress-processed lazyload\" style=\"--smush-placeholder-width: 562px; --smush-placeholder-aspect-ratio: 562\/375;width:841px;height:auto\" data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/02\/Pross_Vortrag2.jpg 562w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2024\/02\/Pross_Vortrag2-300x200.jpg 300w\" data-sizes=\"(max-width: 562px) 100vw, 562px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/picture><\/figure>\n","protected":false},"featured_media":6584,"template":"","categories":[7],"class_list":["post-6581","news","type-news","status-publish","has-post-thumbnail","hentry","category-veranstaltungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Martin Pross: \u201eGrow up\u201c - Klasse f\u00fcr Ideen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.klassefuerideen.at\/en\/news\/martin-pross-grow-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martin Pross: \u201eGrow up\u201c - Klasse f\u00fcr Ideen\" \/>\n<meta property=\"og:description\" content=\"Grow up\u00dcber eine v\u00f6llig neue Agentur &#8211; mit v\u00f6llig neuen Ideen.\u00a0 Wenn ein Unternehmen und seine Produkte fortschrittlicher sind als die eigene Werbung, sollte man einfach mal alles anders machen. 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