{"id":11221,"date":"2026-03-31T08:23:59","date_gmt":"2026-03-31T08:23:59","guid":{"rendered":"https:\/\/www.klassefuerideen.at\/en\/news\/visiting-vienna-john-hegarty\/"},"modified":"2026-10-12T16:11:15","modified_gmt":"2026-10-12T16:11:15","slug":"visiting-vienna-john-hegarty","status":"publish","type":"news","link":"https:\/\/www.klassefuerideen.at\/en\/news\/visiting-vienna-john-hegarty\/","title":{"rendered":"Visiting Vienna: John Hegarty"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Klasse f\u00fcr Ideen at the University of Applied Arts Vienna and Professor Matthias Spaetgens cordially invite you to a lecture by Sir John Hegarty.<\/p>\n\n<h2 class=\"wp-block-heading\">Sir John Hegarty, \u201cMarketing Isn\u2019t Working\u201d<\/h2>\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/SirJohnHegarty-1.png\" class=\"wp-block-image size-full\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2026\/03\/SirJohnHegarty-1.png.webp 974w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2026\/03\/SirJohnHegarty-1-289x300.png.webp 289w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2026\/03\/SirJohnHegarty-1-768x797.png.webp 768w\" data-sizes=\"(max-width: 974px) 100vw, 974px\" type=\"image\/webp\"><img decoding=\"async\" width=\"974\" height=\"1011\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/SirJohnHegarty-1.png\" alt=\"\" class=\"wp-image-10632 webpexpress-processed lazyload\" data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/SirJohnHegarty-1.png 974w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/SirJohnHegarty-1-289x300.png 289w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/SirJohnHegarty-1-768x797.png 768w\" data-sizes=\"(max-width: 974px) 100vw, 974px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 974px; --smush-placeholder-aspect-ratio: 974\/1011;\"><\/picture><\/figure>\n\n<p class=\"wp-block-paragraph\">John Hegarty has been a key figure in the global advertising industry for over six decades, working with brands such as Levi&#8217;s, Audi, Boddingtons, Lynx, British Airways, and Johnnie Walker. He was a founding partner of Saatchi &amp; Saatchi in 1970. He co-founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai, and Los Angeles. John has won numerous creative awards. He has received the D&amp;AD President&#8217;s Award for outstanding achievement, and in 2014 he was inducted into the U.S. AAF Hall of Fame. John was knighted in 2007 and received the first Lion of St. Mark award at the Cannes Festival of Creativity in 2011. John has written two books: *Hegarty on Advertising \u2013 Turning Intelligence into Magic* and *Hegarty on Creativity \u2013 There Are No Rules*. In 2022, John co-founded The Business of Creativity, which aims to unlock creative potential through inspiring, distinctive, and entertaining products.        <\/p>\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/KFI-JohnHagerty-\u00a9PeterKikl2026-42-1-scaled.jpg\" class=\"wp-block-image size-large\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2026\/03\/KFI-JohnHagerty-\u00a9PeterKikl2026-42-1-1024x782.jpg.webp\" type=\"image\/webp\"><img decoding=\"async\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/KFI-JohnHagerty-\u00a9PeterKikl2026-42-1-1024x782.jpg\" alt=\"\" class=\"wp-image-10665 webpexpress-processed lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/782;\"><\/picture><\/figure>\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/KFI-JohnHagerty-\u00a9PeterKikl2026-10-scaled.jpg\" class=\"wp-block-image size-large\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2026\/03\/KFI-JohnHagerty-\u00a9PeterKikl2026-10-802x1024.jpg.webp\" type=\"image\/webp\"><img decoding=\"async\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/KFI-JohnHagerty-\u00a9PeterKikl2026-10-802x1024.jpg\" alt=\"\" class=\"wp-image-10666 webpexpress-processed lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 802px; --smush-placeholder-aspect-ratio: 802\/1024;\"><\/picture><\/figure>\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/KFI-JohnHagerty-\u00a9PeterKikl2026-13.jpg\" class=\"wp-block-image size-large\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2026\/03\/KFI-JohnHagerty-\u00a9PeterKikl2026-13-1024x901.jpg.webp\" type=\"image\/webp\"><img decoding=\"async\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/KFI-JohnHagerty-\u00a9PeterKikl2026-13-1024x901.jpg\" alt=\"\" class=\"wp-image-10667 webpexpress-processed lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/901;\"><\/picture><\/figure>\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/KFI-JohnHagerty-\u00a9PeterKikl2026-15-scaled.jpg\" class=\"wp-block-image size-large\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2026\/03\/KFI-JohnHagerty-\u00a9PeterKikl2026-15-1024x892.jpg.webp\" type=\"image\/webp\"><img decoding=\"async\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/KFI-JohnHagerty-\u00a9PeterKikl2026-15-1024x892.jpg\" alt=\"\" class=\"wp-image-10668 webpexpress-processed lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/892;\"><\/picture><\/figure>\n\n<figure data-fancybox-href=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/003_Hegarty_KFI_Newsletter_RGB_RZ-scaled.jpg\" class=\"wp-block-image size-large\"><picture><source data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2026\/03\/003_Hegarty_KFI_Newsletter_RGB_RZ-723x1024.jpg.webp 723w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2026\/03\/003_Hegarty_KFI_Newsletter_RGB_RZ-212x300.jpg.webp 212w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2026\/03\/003_Hegarty_KFI_Newsletter_RGB_RZ-768x1088.jpg.webp 768w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2026\/03\/003_Hegarty_KFI_Newsletter_RGB_RZ-1084x1536.jpg.webp 1084w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2026\/03\/003_Hegarty_KFI_Newsletter_RGB_RZ-1445x2048.jpg.webp 1445w, https:\/\/www.klassefuerideen.at\/wp-content\/webp-express\/webp-images\/uploads\/2026\/03\/003_Hegarty_KFI_Newsletter_RGB_RZ-scaled.jpg.webp 1807w\" data-sizes=\"(max-width: 723px) 100vw, 723px\" type=\"image\/webp\"><img decoding=\"async\" width=\"723\" height=\"1024\" data-src=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/003_Hegarty_KFI_Newsletter_RGB_RZ-723x1024.jpg\" alt=\"\" class=\"wp-image-10635 webpexpress-processed lazyload\" data-srcset=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/003_Hegarty_KFI_Newsletter_RGB_RZ-723x1024.jpg 723w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/003_Hegarty_KFI_Newsletter_RGB_RZ-212x300.jpg 212w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/003_Hegarty_KFI_Newsletter_RGB_RZ-768x1088.jpg 768w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/003_Hegarty_KFI_Newsletter_RGB_RZ-1084x1536.jpg 1084w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/003_Hegarty_KFI_Newsletter_RGB_RZ-1445x2048.jpg 1445w, https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/003_Hegarty_KFI_Newsletter_RGB_RZ-scaled.jpg 1807w\" data-sizes=\"(max-width: 723px) 100vw, 723px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 723px; --smush-placeholder-aspect-ratio: 723\/1024;\"><\/picture><\/figure>\n\n<p class=\"wp-block-paragraph\">Poster: Paul Neuburger, Photos: Peter Kikl<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":11228,"template":"","categories":[26,23],"class_list":["post-11221","news","type-news","status-publish","has-post-thumbnail","hentry","category-events","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visiting Vienna: John Hegarty - Klasse f\u00fcr Ideen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.klassefuerideen.at\/en\/news\/visiting-vienna-john-hegarty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visiting Vienna: John Hegarty - Klasse f\u00fcr Ideen\" \/>\n<meta property=\"og:description\" content=\"The Klasse f\u00fcr Ideen at the University of Applied Arts Vienna and Professor Matthias Spaetgens cordially invite you to a lecture by Sir John Hegarty. 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