{"id":10413,"date":"2026-03-31T08:23:59","date_gmt":"2026-03-31T08:23:59","guid":{"rendered":"https:\/\/www.klassefuerideen.at\/?post_type=news&p=10413"},"modified":"2026-04-15T09:50:53","modified_gmt":"2026-04-15T09:50:53","slug":"zu-gast-in-wien-john-hegarty","status":"publish","type":"news","link":"https:\/\/www.klassefuerideen.at\/en\/news\/zu-gast-in-wien-john-hegarty\/","title":{"rendered":"Zu Gast in Wien: John\u00a0Hegarty"},"content":{"rendered":"\n
Die Klasse f\u00fcr Ideen der Universit\u00e4t f\u00fcr angewandte Kunst Wien und Univ.-Prof. Matthias Spaetgens laden Sie herzlich zum Vortrag von Sir John Hegarty ein.<\/p>\n\n\n\n
Sir John Hegarty \u201eMarketing isn’t working\u201c<\/h2>\n\n\n\n<\/picture><\/figure>\n\n\n\n
John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi’s, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker. He was a founding partner of Saatchi and Saatchi in 1970. He co-founded Bartle Bogle Hegarty in 1982 with John Bartle and Nigel Bogle. The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai and Los Angeles. John\u2019s creative awards are numerous. He has been given the D&AD President’s Award for outstanding achievement and in 2014 was admitted to the US AAF Hall of Fame. John was awarded a Knighthood in 2007 and was the recipient of the first Lion of St Mark award at the Cannes Festival of Creativity in 2011. John has written two books: \u2018Hegarty on Advertising \u2013 Turning Intelligence into Magic\u2019 and “Hegarty on Creativity – there are no rules”. In 2022 John co-founded The Business of Creativity, which aims to unlock creative potential through inspiring, distinctive and entertaining products.<\/p>\n\n\n\n<\/picture><\/figure>\n\n\n\n<\/picture><\/figure>\n\n\n\n<\/picture><\/figure>\n\n\n\n<\/picture><\/figure>\n\n\n\n<\/picture><\/figure>\n\n\n\n
Plakat: Paul Neuburger, Fotos: Peter Kikl<\/p>\n\n\n\n
Zu Gast in Wien: John\u00a0Hegarty - Klasse f\u00fcr Ideen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.klassefuerideen.at\/en\/news\/zu-gast-in-wien-john-hegarty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zu Gast in Wien: John\u00a0Hegarty - Klasse f\u00fcr Ideen\" \/>\n<meta property=\"og:description\" content=\"Die Klasse f\u00fcr Ideen der Universit\u00e4t f\u00fcr angewandte Kunst Wien und Univ.-Prof. Matthias Spaetgens laden Sie herzlich zum Vortrag von Sir John Hegarty ein. Sir John Hegarty \u201eMarketing isn’t working\u201c John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi’s, Audi, Boddingtons, Lynx, British Airways and Johnnie Walker. He was a founding partner of Saatchi […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.klassefuerideen.at\/en\/news\/zu-gast-in-wien-john-hegarty\/\" \/>\n<meta property=\"og:site_name\" content=\"Klasse f\u00fcr Ideen\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/klassefuerideen\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T09:50:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.klassefuerideen.at\/wp-content\/uploads\/2026\/03\/003_Hegarty_KFI_Website_RGB_RZ-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/news\\\/zu-gast-in-wien-john-hegarty\\\/\",\"url\":\"https:\\\/\\\/www.klassefuerideen.at\\\/en\\\/news\\\/zu-gast-in-wien-john-hegarty\\\/\",\"name\":\"Zu Gast in Wien: John\u00a0Hegarty - 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