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Guest lecture: Prof. Toshio Yamagata

 “Visual Communication in Japan”

 “Visual Communication in Japan”

After many years working for Shiseido in Japan and Paris, Toshio Yamagata took up the post as professor at the Tama Art University in Tokyo. On November 8, 2018, he held a lecture at the University of Applied Arts Vienna. He is convinced that in the field of visual communication it is not important to give definitive answers, but to find new questions. During his presentation he provided insights into this design attitude as well as a brief and well-founded description of the history, developments and quality requirements of graphic design in Japan.

 

 

angewandte © Grafik und Werbung
Universität für angewandte Kunst Wien
Univ.-Prof. Matthias Spaetgens

Guest lecture: Prof. Toshio Yamagata

 “Visual Communication in Japan”

de/en
angewandte © Grafik und Werbung
Universität für angewandte Kunst Wien
Univ.-Prof. Matthias Spaetgens