Golden Drum Competition 2018; Shortlist
Team: Jonas Weber
Holidays are where we save up – in time, money and anticipation – to have the most positive experience possible. But because of the pressure to have a great time, often the experience is less than you hoped for. In Piran, however, all reviews – and therefore the vacation itself – are resoundingly positive. Review sites like Trip Advisor manifest an image of Piran that no campaign could make up. For Pirans communication we choose to pair negative expectations of tourists everywhere with authentic imagery of Pirans visitors.
Enjoy the positive. Visit Piran.