Michael Schirner is a German artist, communication designer and creative director. Characterised as the German “advertising guru”, Schirner’s slogan “Advertising is Art” is frequently quoted from his book of the same name.
Schirner was a student of Max Bense, Max Bill and Bazon Brock at the University of Fine Arts of Hamburg. He is professor at the University of the Arts Bremen, Karlsruhe University of Arts and Design, the Faculty of Design at Kyushu University Fukuoka, Japan, and the Central Academy of Fine Arts in Beijing, China. He is committed to erasing the lines between applied and free art. Schirner believes in the equality of advertising and art, the principle of reduced image and text, rendering the invisible visible, and the self-abolition of the artist as an author and expert. As a result, this influential and successful artist and communication designer has both revolutionised and radicalised advertising and art.
After managing the GGK Düsseldorf advertising agency, he set up his own project agency. His advertising campaigns for IBM, Pfanni, Creme 21, Jägermeister, Post, VW, Stern, taz, and Die Grünen, etc. are legendary and formed the style of a whole generation. Schirner has been a mentor, teacher, partner and colleague in various advertising businesses. In the field of art and culture, he has worked together with Diedrich Diederichsen, Albert Oehlen, Werner Büttner, Bazon Brock, Hans Ulrich Reck, Peter Sloterdijk, Andreas Gursky, Jonathan Meese, and many others. He runs the Institut für Kunst und Medien GmbH Düsseldorf, is honorary member of the Art Directors Club and member of the Hall of Fame of German advertising. He continues to work as an independent artist, curator and author.
Schirner lives and works in Berlin and Beijing.
„The best ideas in art come from advertising. The best ideas in advertising come from art" 10 January 2012
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