Questions and answers

Which requirements do applicants need to fulfil?

Prospective students should have: distinctive talent for drawing, ability to generate unusual ideas, clarity of thought, ability to express themselves concisely, verbally and in writing, capacity to work in a team, interest in relations between economy and culture, perseverance, and a good command of the German language.


Is it necessary to have passed higher secondary school leaving examination (Matura/Abitur/A-levels)?



How long does it take to complete this study course?

A minimum period of eight semesters.


What degree am I awarded upon completing it?

Graduates of our study programme are awarded the “Magistra / Magister artium” (Mag. art.) degree.


How and when should I apply for the admission exam?

admission examinations for the academic year 2020 / 2021: February 2020

admission examinations for the academic year 2021 / 2022: February 2021


Application, submission of portfolio, admission exam:

University of Applied Arts Vienna

Department of Graphics and Advertising

Second floor, old building,

Oskar Kokoschka-Platz 2

1010 Vienna

Nearest underground railway stations: U3 – Stubentor, U4 – Landstrasse Wien Mitte


Can I apply to commence studies in the summer semester?

No. Study courses always begin in the winter semester.


Do I have to submit my portfolio in person, or can I send it by post?

You must submit your portfolio personally. Please come to the administration office of our Graphics and Advertising department during application days in order to submit your portfolio and fill in the application form.  


What should the portfolio contain and how comprehensive should it be?

Go to the menu item admission exam for more details about the portfolio.


Should I use A2 or A3 paper sizes for my work, or may I use A4, too?

You can choose any paper size you like for your work and the portfolio, but it should not exceed A1.


What do I need to know about the admission exam procedure?

First, you apply for the exam and submit your portfolio in person. After all portfolios have been assessed, we will put up a list of names of those qualifying for the admission exam. The admission exam comprises a two-day session of artistic work in addition to which applicants are interviewed by our tutors.


What does this study course cost?

Please refer to our university’s webpage for details about tuition fees.

If you need any further information about tuition fees, please contact our Office of Student and Academic Affairs (T: +43-1-71133-2060, E:


What chances do I stand of being admitted to the course?

In recent years, we have always had well over 100 applications, of which roughly 25 applicants had qualified for the entrance examination. Eight to ten of these, in turn, were newly admitted to the course.


How can I best prepare myself for the admission exam and study course?

Come to our annual open day, where you can find out what the Angewandte has to offer and all you need to know about our study course.  Next expected Open House: October 2020

Should you require advice on how to compile your portfolio, we are happy to offer individual assistance upon prior request.

Please note that at the moment we cannot offer appointments.

With regard to concrete details about how to prepare for the admission exam, please refer to the exam task examples (pdf) on our homepage.


Is this study course based on practice or rather on theory?

In the course of our Graphics and Advertising study programme, we teach and test theoretical knowledge and practical skills mainly focusing on concrete projects. Our students acquire in-depth practical skills in graphics and the basic principles of design and production. They perfect their drawing ability and learn what good typography is all about. Besides the basics of marketing, our students learn how to devise convincing communication strategies to interact with their target groups as effectively as possible.    

The artistic focus of this programme encompasses the methodical development and visualisation of ideas, analysing and perfecting advertising communication, art direction (scribbles, layout, typography, illustration, packaging design and photography) and creation of TV adverts (treatments and storyboards). Besides this key focus, the programme also includes courses such as life drawing and studies of nature, copywriting, history of culture, art history, social sciences, advertising psychology, communication theory, colour theory, media theory, theory and history of design, marketing, contract law and copyright law, photography, film and video, as well as media technology.


Which professional qualifications does this study course aim to provide?

Our aim is to best prepare students wishing to embark on consultant and creative advertising careers in a dynamic labour market. Our graduates are specially trained to develop and realise advertising concepts. They qualify for a whole range of careers as graphic artists, copywriters, junior art directors, art directors, creative directors and advertising managers in advertising agencies or departments of firms and other organisations.


Where is the Graphics and Advertising department located?

Ferstel-Trakt (old building), second floor.


Is there a newsletter? And how do I get invited to events?

You can subscribe to our newsletter in order to receive invitations to all our events.



angewandte © Grafik und Werbung
Universität für angewandte Kunst Wien
Univ.-Prof. Matthias Spaetgens

Questions and answers
angewandte © Grafik und Werbung
Universität für angewandte Kunst Wien
Univ.-Prof. Matthias Spaetgens