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By starting with a “dead” brand, some researches have been made about it and its values and characteristics have been found. A brand book, a brand magazine and a brand video have given it new life.

 

The brand book (A5) contains the heritage of the brand and the description of its values and characteristics, together with a visual unconscious.

 

The brand magazine (A5), thought to be the number 0 of the new magazine of the brand, contains a series of stories and articles that embody the values of the company. Some advertisements have been inserted, too.

 

The brand video includes a series of images that embody the values of the brand and show the mood on the notes of a Viennese valzer.

 

angewandte © Grafik und Werbung
Universität für angewandte Kunst Wien
Univ.-Prof. Matthias Spaetgens

de/en
angewandte © Grafik und Werbung
Universität für angewandte Kunst Wien
Univ.-Prof. Matthias Spaetgens