By starting with a “dead” brand, some researches have been made about it and its values and characteristics have been found. A brand book, a brand magazine and a brand video have given it new life.
The brand book (A5) contains the heritage of the brand and the description of its values and characteristics, together with a visual unconscious.
The brand magazine (A5), thought to be the number 0 of the new magazine of the brand, contains a series of stories and articles that embody the values of the company. Some advertisements have been inserted, too.
The brand video includes a series of images that embody the values of the brand and show the mood on the notes of a Viennese valzer.